Course Hero LifeCycle marketing Emails

Mini Brief:
Create engaging, branded email communications for free users and active subscribers at various stages in the user journey.
Boost CTRs and user engagement over the span of 12 months.

Role: Creative Strategy, Creative Direction, Design, Animation
Copy: Doug Harvey and Pinwheel | Brand: Course Hero

“New season, New study habits”

Marketing Objective: General Engagement
Creative Strategy: Meet the new season by refreshing your study habits. Study with friends, ask for help, or dive deeper into this semester’s topics.

“Tap into Premier benefits”

Marketing Objective: App Engagement
Creative Strategy: Download the Course Hero app and access exclusive features only available to paid subscribers.