THE FACTS ABOUT GLASSDOOR REVIEWS

Mini Brief:
Glassdoor often battles the misperception of consumers that companies can pay Glassdoor to have negative reviews removed from the site - which they cannot. The creative request was to create a short, fact-based, explanation of Glassdoor’s policy around content moderation, shedding light on a core aspect of Glassdoor’s product that is commonly misunderstood by both B2C and B2B audiences.

Role: Art Direction, Remote Video Shoot Direction, Motion/Animation, Production | Brand: Glassdoor

Product Representation Details

All product representations are built as layered comps, first in Figma, then imported to After Effects where motion is added.

Motion Details

Dynamic on-screen motion graphics bring the brand’s tone into the video, adding emphasis to the most important pieces of information.